Next, Leadfusion demonstrated how it can make the process of selecting financial products easier for consumers:
"Leadfusion's new Cross Channel Selling solution unites the online and offline experiences for consumers who are evaluating financial products, while also delivering powerful selling tools to retail branch personnel.
For the first time, a consumer can begin the consideration of a financial product or service in any channel, and continue that investigation in a different channel - picking up where they left off. By creating a unified experience, Cross Channel Selling makes the selection of a financial product easier and more convenient for the consumer. And with Cross Channel Selling, financial institutions can offer consistent product recommendations across channels while placing helpful selling and lead management tools in the hands of the front-office staff."
Product Launching: December 2012
HQ Location: San Diego, CA
Company Founded: 1995
Metrics: Leadfusion is privately held with over $5M in annual revenue, more than 250 customers and 1.2M visitors hosted per month.
Finovate demo video: finovate.com/fall12vid/ (demo video will be posted next week)
Introducing Mark Nelson (VP of National Sales), Matt Kojis (Senior Product Manager), and Nilima Achanti (Director of Implementation Services)