"The CHOICE direct-to-consumer model that is currently in development allows users to create their own savings and/or investment solutions from the convenience of any channel and device by selecting the term, guaranteed minimum rate, liquidity and source of additional potential return, all with the security of FDIC insurance, in a completely transparent, clear and honest manner.

The search for income in a low yield environment creates unwanted risk for many consumers. With CHOICE, that problem is removed. Furthermore, in an improved rate environment, CHOICE is able to offer consumers significantly higher returns than they can obtain through traditional players."