Afterwards, Swipely debuted its payment marketing platform:

Swipely’s payment marketing platform will combine payment processing with loyalty, offers, and analytics. This enables businesses to leverage expenses they already incurred through payment processing.

Product Launched: FinovateSpring 2012

HQ Location: Providence, RI

Company Founded: August 2009

Metrics: 35 employees, $8.5 million raised

Website: swipely.com