“We’ve created a gift card that doesn’t require merchant participation or point of sale integration, allowing us to focus on the consumer experience. Giftly does this by turning a person’s credit or debit card into a gift card.

With that innovation, we’ve made an iPhone app that makes giving a gift fun and easy. It’s been designed to be social, simple, and create great moments of serendipity between friends. Thanks to Facebook, Foursquare, and smart iOS integration, you can send a friend a nice birthday gift or give a drink to a friend when they check in at a bar within moments. To use a Giftly, you simply pay with your credit card and confirm redemption on your smartphone.”

Website: giftly.com