To start the afternoon session, eToro showed us Guru Finder that allows investors to quickly create and implement trading strategies:

“eToro’s newest innovation on its social trading platform OpenBook is the Guru Finder, which allows users to create personalized and detailed trading strategies that they can easily implement in minutes. It supports copy trading with a very detailed analysis/filter tool to enable users to create their own customized, people-based portfolio. Investors can filter and dissect the largest trading community by different dimensions such as Activity, Risk, Performance and Instruments traded and pick a personalized trader line-up for their people-based portfolio. The visual implementation resembles e-commerce filtering mechanisms, ensuring seamless and intuitive dissection of large data sets to achieve fast and meaningful results.”

Product Launched: February 7, 2012

HQ Location: Limassol, Cyprus
Company Founded: January 2007
Metrics: 190 employees, offices in the U.S., Europe, and Australia, $16.6 million raised, over 1.75 million registered users
Website: etoro.com