Next, Backbase showed off its newly improved Bank 2.0 Portal Manager:
“Backbase is presenting major new features in its Bank 2.0 Portal Manager at FinovateEurope 2012, focusing on the following key points:
- Improved editor for page composition on regular browsers and mobile devices
- Advanced segmentation and targeting for different customer groups
- Fully integrated forms editor for enrollment and BPM
- Advanced analytical and performance tools
Backbase’s Portal Manager is an easy to use, graphical interface for the e-business and marketing teams at banks to manage online and mobile customer interactions and to bring power to the business by giving them complete control of the online customer journey.”
Product Launched: February 2010
HQ Location: Amsterdam, Netherlands & New York, NY
Company Founded: April 2003
Metrics: 150 employees
Website: backbase.com
Presenting Jouk Pleiter (CEO & Co-Founder) & Jelmer de Jong (Head of Marketing)
