Yesterday, Atlanta-based FiPath for Advisors (a service of FiPath*) announced a partnership with Arkovi, a company that monitors and archives social media communications:

"The partnership will enable FiPath to integrate industry-leading social media archiving capabilities into its online platform. The Arkovi service is now available at a discounted rate to FiPath for Advisor members, who will have access to Arkovi along with other social media tools."

FiPath is hoping that the availability of Arkovi's services will help advisors generate client leads by participating in social media.

To learn more about FiPath, watch its FinovateSpring 2010 demo.

*FiPath was formerly eRollover. It changed its name late last year.