This post is part of our live coverage of FinovateEurope 2014.
Afterwards, Yseop launched YseMail, a product aimed at helping sales agents:
“Yseop Sales Force Productivity Suite (YSF) and its email writing application, called “YseMail” (pronounced “Easy-Mail”), is an integrated sales performance boosting solution to be plugged into a CRM, which supports the financial advisor throughout the sales cycle. YSF analyzes customer data, dialogs intelligently with the financial advisor or customer to gather contextual data and produces written conclusions in seconds, including pre- and post-meeting summaries, personalized marketing communications and prep-to-meeting documents. YSF has demonstrated an improvement in sales productivity of 20% overnight.”
Presenting Elizabeth Farabee (VP Marketing) and Arden Manning (Communications & Bus. Dev.)
Product Launch: February 2014
Metrics: Privately self-funded. Over 20 years of research. Commercialized as a stand-alone product in Europe at end of 2008. 30 employees. Winner of 2013 Google-sponsored DMA Innovation Award for its CRM integrated cross-selling solution. Selected as French National Champion for the 2013-14 European Business Awards. Largest customer in production is a retail bank with 12,500 daily users.
Product distribution strategy: Direct to Business (B2B), through other fintech companies
HQ: Lyon, France (European Headquarters) & Dallas, Texas (U.S. Headquarters)
Founded: First commercialized as a stand-alone product in Europe at the end of 2008.
Website: yseop.com
Twitter: @YseopAI