A recent survey by Celent found that only 3.8% of U.S. online banking users were actively using personal financial management services. 

Geezeo is hoping to raise that figure with Geezeo Interactive, a marketing initiative to help banks market PFM capabilities. Jim Craig, the former VP of marketing at 1st Advantage FCU, has been hired to lead the push. 

To learn more about Geezeo, watch its Finovate 2007 demo.

Reference: Bank Technology News coverage.