Yesterday, Austin-based BancVue announced the launch of Kasasa 360, a PFM and rewards management platform.
“Kasasa 360 provides account holders around-the-clock access to personal finance management (PFM) tools through an online and mobile-based platform. Designed to deliver a user experience that leapfrogs even the best megabank systems, the latest Kasasa innovation allows consumers to securely aggregate and manage all of their financial products, including those they hold at other financial institutions.”
The product aims to help community financial institutions compete with megabanks.
Almost 150 community financial institutions have already signed up for Kasasa 360. Gabriel Krajicek, CEO of BancVue, is projecting that number to double by the end of 2012 and reach 1,000 members in 3-5 years. Krajicek also claims that if the growth pattern continues, the Kasasa network will be larger than BofA, Chase, or Wells Fargo and will have a marketing budget equal to such megabanks.
