This post is part of our live coverage of FinovateSpring 2014.
Second on stage this afternoon, SmartAsset stepped up to demo its new mobile app that empowers users with personal finance knowledge:
“SmartAsset is launching its mobile application at FinovateSpring 2014. For Apple and Android, SmartAsset mobile users will have all of the functionality afforded by our web application at their fingertips.”
Presenting: Michael Carvin (CEO) and Noel Curtis (Senior Software Engineer)
Product Launch: FinovateSpring 2014
Product distribution strategy: Direct to Consumer (B2C), Business to Business to Consumer (B2B2C), through financial institutions, through other fintech companies and platforms
HQ: New York, NY
Founded: July 2011
Website: smartasset.com
Twitter: @smartasset