This post is part of our live coverage of FinovateSpring 2015.

Whodini showed off its BLE Beacon and mobile app for customers and merchants:

It’s all about the “Who” in Whodini! Merchants open the Whodini box, peel and stick the Whodini beacon on a wall, set up their online and mobile accounts in five minutes, and they are live and operating. Whodini will demo the magical “Know Your Customer” service. Consumers download the Whodini app and create their customer profile, in return for a modest in-store reward. Afterwards, each time that a customer walks through the door, merchants and employees instantly see the customer’s unique profile. We do this all with BLE beacons, our merchant app, our consumer app, and our SaaS service.

Presenters: Brian Lawe, CEO; David Schachne, executive VP

Product Launch: May 2015

Metrics: Whodini has a solid history of running marketing services for 20,000+ SMB merchants. The new Whodini service is its biggest and most exciting service launch in 10 years. Whodini is in live pilot, in use by consumers, and provides three integrated-marketing services for merchants. Within the last year, the company tripled its employee base, added executive talent, raised over $500k and is now ready to expand Whodini across the U.S.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms

HQ: Westport, Connecticut
Founded: September 2004
Website: whodini.net