Yesterday, Netbanker provided insight from a recent briefing with Intuit about Mint.com’s new co-branded offering for FIs.
Here are some quick highlights from the extensive coverage:
- Of Intuit’s 1,100 online banking clients, 500 use Intuit’s existing PFM, FinanceWorks
- The new co-branded environment provides another monetization model for Intuit’s Mint unit, who’s current business model relies on third-party ads and offers
- A typical bank has 10% of its customer base registered with Mint (though the active user base is much smaller)
- Current Mint users will be able to automatically upload their spending history and aggregated accounts to the Mint platform within their online banking experience
The Intuit-provided mockups below show what the co-branded user experience will look like inside an online banking platform. Overall, it will be very similar to the existing Mint.com experience, one of the few differences being that users will not see third-party offers, unless the bank decides to run them.
Mint advice and account aggregation features:
Clicking on Mint in the co-branded experience shows the familiar spending analysis features:
Other familiar Mint-branded functionality:
A few financial institutions will begin piloting Mint in their online banking platform soon, and will make it widely available near the end of this year.
Mint.com demoed at the first Finovate in 2007 and will return to the Finovate stage this Spring in San Francisco where it will launch its latest development. To be one of the first to see Mint’s new technology, get your ticket here.