Wells Fargo marked the one-year anniversary of its first blog, Guided by History, with a Q&A today with the bank's Social Media VP, Ed Terpening. The post appeared in the the bank's Student LoanDown blog (post here), which just made it past the six-month mark. I've already weighed in on its blogging strategy (see previous coverage here), so I won't repeat myself.
The bank is experimenting with a number of social media outlets to extend its brand and see what works and what doesn't. Not all of these will pan out. The MySpace presence seems like a long shot, but then again, the cost is negligible so it’s worth a try. Wells Fargo has wisely not posted a pure "banking" presence, but instead used one a character from its StageCoach Island game (see screenshot below).
Bottom line: The bank's willingness to try new things has created an impressive lists of "firsts:"
- First U.S. bank with a blog (though Verity Credit Union beat them to it by more than a year)
- First bank with a student loan blog
- First bank with a business banking blog
- First bank in the world with a Second Life presence
- First bank on MySpace at <www.myspace.com/stagecoachisland>, really more an extension of its StageCoach Island game which also has its own blog here (see below; though several credit unions beat them to it)
- First bank with 2, 3, and 4 blogs
- First bank with an avatar persona on MySpace
- First bank with a VP Social Media (who appears to be proactively reaching out to the blogging community)