This post is part of our live coverage of FinovateSpring 2015.

WealthForge debuted its Invest Button:

With our Invest Button, issuers and intermediaries now have a technology-enabled, turnkey solution to outsource back-office tasks to complete a private securities transaction. This full-featured platform provides everything needed from beginning to end to process the transaction, including compliance, escrow management, reporting and more.

Invest Button presenters: Arthur Weissman, head of sales and marketing; Mat Dellorso, co-founder

Product distribution strategy: Direct to Business (B2B)

HQ: Richmond, Virginia
Founded: 2011
Website: wealthforge.com
Twitter: @wealthforge