Wallaby Financial, a company that focuses on helping consumers maximize their credit card rewards, and Wise Bread, a website that focuses on frugal living, have partnered to launch Wise Bread Rewards Maximizer, a tool that helps users maximize their credit card rewards.
The tool is powered by Wallaby’s algorithms, along with CardBase, Wallaby’s database of more than 2,500 credit card programs.
The user experience is quick and straightforward. Users first answer a few questions regarding their credit card use. Next, the Rewards Maximizer analyzes patterns and recommends new credit cards that offer higher savings and more rewards compared to the cards they currently use. If they like what they see, users click through to apply for the new card.
In December of 2014, Wallaby was acquired for an undisclosed amount by Bankrate.com, an online publisher of personal financial advice.
Pasadena, California-based Wallaby debuted Wallaby Wallet Boost at FinovateSpring 2013. Check out the live demo video.