Here’s the latest online metrics from Wachovia according to today’s presentation at BAI’s Retail Delivery Conference by Lawrence Baxter, the bank’s Chief E-commerce Officer:

Overall bank size:

• Serves 14 million households and businesses
• $289 billion in deposits
• 4th largest U.S. bank
• 3rd largest U.S. brokerage
• 3,900 financial centers and brokerage offices
• 95,000 employees

Online metrics (calculations in italics are ours):

• 3.2 million active online customers (23% of its 14 million customer/biz households)
• 1.3 million online brokerage enrollments
• 230,000 active online small business customers
• 11,000 corporate clients online
• 32,000 Wealth Management households online
• Annual bill payment volume of $25 billion and 66 million payments ($380 average payment)
• Over $66 billion annually in online funds transfers ($20,000 per active customer)
• 50 million online check images viewed annually (16 per customer)
• Over 45 million electronic alerts sent annually (1.2 per customer per month)

Analysis
Only major surprise is the small number of alerts per customer, just over 1 per month. The average bill payment amount, $380 per payment, and annual volume of funds transfers, $20,000 per customer are high, and probably include business volume.

—JB