FinovateFall 2008 / WeSeed

Presenter Profile:

How they describe themselves: WeSeed’s mission is simple: to bring the stock market to the 100 million Americans who don’t own stock by starting with what they know and making the connection between the products and brands they use every day and the companies behind them. We do it by providing stock ideas through a proprietary stock search tool based on their interests; breaking down the stock market into mini markets based on interests like cars, pets and fashion, education from 20 celebrity experts and our own in-house editors; a networking platform that allows them to connect and gain support and confidence from an online social community; and a virtual trading platform so members can ‘test-drive’ stock buying in a safe, risk-free environment.

What they think makes them better: We break down and repackage the stock market so people can engage on their own terms. We simplify and demystify the stock market in a way no one has by:

  • Segmenting the market into creative mini-stock markets people understand, such as the games, fashion, or technology markets
  • Serving up stock ideas based on their interests using our proprietary search tool WeSearch — and enabling users to create a PortfolioYOU that reflects who they are and what they know
  • Learning through non-traditional experts — people who are experts in their field rather than finances — such as food or fashion
  • Teaching through visuals, fresh, hip language and the importance of sound financial hygiene rather than technical data or Wall Street jargon

Contacts:

Bus. Dev.: Jamie Just, jamiejust@peak6.com, 414-364-9362
Press: Jennifer Openshaw, 203-542-7223, C: 310-980-9252, jopenshaw@WeSeed.com
Sales: Ed McDaries, 312-676-9095, emcdaries@peak6.com


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