How they describe themselves: Credit Karma is the free and easy way for consumers to understand, monitor and monetize their credit profile. With Credit Karma, consumers can monitor their credit score for free as often as they like, use their score to earn valuable and exclusive offers from advertisers, access information about improving their score, and utilize tools to better evaluate financial transactions based on their credit score. At every turn, Credit Karma is looking out for the individual, helping them to become smarter, more informed and better able to make the most of their credit.
What they think makes them better: At the heart of Credit Karma is a burning belief that a consumer’s credit belongs to them and is a critical piece of their financial health. That is why Credit Karma makes credit scores available for free as often as necessary. We give consumers the ability to own their credit while providing a host of information, services and tools that allow them to better understand it and how it can work on their behalf. Credit Karma is different because it built its business around the consumer. Credit Karma means better information, better decisions, better rewards.