How they describe themselves: Mint.com is the leading online personal finance service, providing 500,000 users a fresh, easy and intelligent way to manage money online. And it’s free. Mint currently manages over $12 billion in transactions and has identified more than $100 million in potential savings for users. Designed to be effortless, Mint.com takes < five minutes to set up. Users register anonymously using only a valid email address. Mint does the rest, securely downloading transaction data from more than 7,000 bank, credit card and investment accounts on a daily basis. Users never need to import or synch data. Mint.com launches from beta today.
What they think makes them better: In its first year, Mint.com was rated top in its category by PC World; awarded 4.5 stars and Editor’s Choice by PC Magazine; took home Webby People’s Voice Awards (Best Financial Services, Best Banking and Bill Pay); and was named one of TIME Magazine’s “50 Best Websites of 2008.” Mint has released several product upgrades, and now applies patent-pending technology and proprietary algorithms across checking, savings, loan and investment accounts to categorize transactions; provide a unified view of all account activity; alert users to low balances, fees, bills, and potentially suspicious account activity; and gives personalized suggestions for significant savings.