FinovateFall 2008 / Inner8

Presenter Profile:

How they describe themselves: Inner8 is the next generation of personal investing. Developed by E*TRADE and Briefing.com veterans, Inner8 offers investors seeking an alternative to traditional advice models the first real online alternative to that experience. Inner8 meets this need with sophisticated analytics and correlation technology, tailored to the specific needs of each investor. Rather than receiving lists of stocks graded by a community, or portfolios ranked by the highest ROI, Inner8 users come with specific situations and opinions and leave with actionable ideas, appropriate for their situation, vetted by the best minds and technology available today.

What they think makes them better: “Social investing” sites provide ranked lists of stocks and member track records, leaving investors to sort through these lists and discover which stock and/or fellow investor combinations are right for them. These “one-to-many” approaches are not personalized. Inner8 is different and offers a one-to-one experience similar to working with an advisor or trusted friend. Inner8 technology combines background information about the investor, their opinions about industries, and the best opinions of like-minded investors as well as highly analyzed correlation data and produces specific stocks and members connections to consider. Typically, Inner8 results are startling in their intuitiveness and supporting logic.

Contacts:

Bus. Dev.: bizdev@inner8.com
Press: Danielle White, danielle@thunderfactory.com, 818-206-8303


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