Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: BillShrink is a new, free online service that helps consumers save money by making continuously updated, personalized, usage-based recommendations on everyday services such as cell phones and credit cards. BillShrink automatically monitors the market’s millions of continuously changing product combinations, as well as each user’s individual usage behavior, and makes unbiased recommendations on plans and cards, as ranked by the technology. BillShrink seeks to provide transparency between consumers and service providers, and is the only service of its kind to translate layers of technical babble designed to confuse consumers into actionable, money-saving recommendations. BillShrink will soon expand into other complex services.

What they think makes them better: In September 2008, BillShrink added credit cards to its product offering, revealing the true costs and value of rewards for cardholders. For the first time, consumers can access a quantified, dollar-for-dollar comparison of credit cards tailored to their personal usage and spending behavior. No other online credit card resource goes to the same level of detail and personalization as BillShrink, which makes unbiased recommendations based on data from more than 200 of the most popular credit cards from major banks. By simply entering a few details about their credit card usage and preferences, consumers can quickly access personalized recommendations.

Contacts:

Bus. Dev.: Peter Pham, CEO BillShrink, peter@billshrink.com
Press: Amy Jackson, Atomic PR, 415-402-0230, amy@atomicpr.com