FinovateEurope 2026 / Serene
Presenter Profile:
How they describe themselves: Serene builds the Infrastructure for Financial Care, helping financial organisations detect and prevent vulnerability risk before harm occurs. Using behavioural intelligence and responsible AI, Serene surfaces early risk signals, assesses severity, predicts harm and translates insight into auditable targeted support. The platform helps financial institutions strengthen Consumer Duty compliance, reduce losses, and safely expand inclusion through earlier, more effective customer understanding.
How they describe their product/innovation: MySerene is an AI orchestration layer that applies Serene’s proven behavioural insights and harm prediction in real time to support customer interactions. Developed in the Financial Conduct Authority’s inaugural AI Supercharged Sandbox, MySerene is an LLM-enabled care companion that surfaces relevant contextual insight and provides targeted, proportionate, auditable guidance – empowering frontline teams to deliver better engagement, stronger assessments, and more effective support.
Product distribution strategy: Direct to Business (B2B), Through financial institutions, Through other fintech companies and platforms, Licensed
Credit Union/Community Bank Fit: Credit unions and community banks
Contacts:
Bus. Dev. & Press: Lizzie Collins (Chief of Staff), [email protected], 07809544760
Website: myserene.io
LinkedIn: linkedin.com/company/myserene
HQ: London, England
Founded: January 2023
Product Demoed: MySerene
Metrics: Total raised: £2.0m (c. $2.5m) | Revenue: £202k (pilot and early commercial revenue) | Headcount: 6 (core team) | Performance indicators: 60-day early warning of vulnerability risk (financial distress, scam risk), 2× uplift in vulnerability detection, Up to £150k operational savings per £1m debt at risk
Raising Capital: Seed
Presenters: Lizzie Collins, Chief of Staff, Serene | Savannah Price, Founder & CEO, Serene
- Key Executives
Savannah Price (CEO & Founder), Ehsan Faridifar (Co-Founder & Chief Data Scientist), Ian Rathbone (CTO), Max Cochran (COO)
Key Stats
- Key Investors
Fuel Ventures, NatWest Group
- Key Advisory Board Members
Lana Tahirly Abdullayeva (Regulatory-approved iNED, Chair, and Senior Advisor), John Hallsworth (Senior KPMG banking partner, qualified accountant and member of KPMG UK board for three years to July 2024. Chair of UK firm’s People Committee), Russell Saunders (Senior Independent Director @ iFast Global Bank)
- Key Partners
Fintech Scotland, Fintech Wales, National Support Network, Accenture FinTech Innovation Lab London, TSB Labs
- Key Customers
NatWest, TSB, Hastings