FinovateEurope 2026 / Hagbad

Presenter Profile:

How they describe themselves: Hagbad is a UK-based social enterprise digitalising traditional group savings, known as ROSCAs and used across communities worldwide under names such as committee, susu, and ayuuto. The platform brings cash-based savings into a secure digital environment to improve access, trust, and transparency for underserved diaspora communities. Hagbad is building a community wealth platform that strengthens financial resilience through collective saving, embedded financial tools, and pathways toward long-term financial stability.

How they describe their product/innovation: The demo will include showcasing the app digitalising traditional group savings by automating contributions, payout order, and group management. Users form private savings groups, contribute fixed amounts on a set schedule, and receive a lump-sum payout in a transparent cycle. The product replaces cash-based ROSCAs with a secure digital system that improves trust, tracking, and accountability while preserving community-led saving.

Product distribution strategy: Direct to Consumer (B2C)

Credit Union/Community Bank Fit: Credit unions and community banks

Contacts:

Bus. Dev. & Press: Shahmad Haid (CEO), [email protected], 07593045316


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