Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: MyPocketSkill is an AI-infused platform helping GenZ develop their financial and employability skills for today’s changing world. Our award-winning platform connects 250,000 young people across the UK with paid work opportunities – think micro-jobs and flexible work experiences with families and small businesses in areas such as tutoring, digital design, social media management, photography & more. Our “earn-save-learn” approach, supported by PocketAi, helps 13 – 25 year olds become more financially capable and ready for the world of work.

How they describe their product/innovation: PocketAi is an adaptive, personalised financial education tool designed to build financial capability at scale for Gen Z. Using data on life stage, behaviours and financial confidence, PocketAi delivers contextual, real-time education across saving, spending and investing. Our research shows Gen Z faces significant barriers to saving and investing – but PocketAi’s personalised approach turns passive education into actionable insights – transforming young people lacking financial skills into confident customers who are ready to engage, save and invest.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), Through financial institutions

Credit Union/Community Bank Fit: Credit unions and community banks

Contacts:

Bus. Dev.: Matthew Harker (Co-CEO & Co-Founder), [email protected], 07887852249
Press: Lucy Cooper (PR & Communications), [email protected], 07791623016