- Embedded finance solution provider upSWOT announced a pilot partnership with NerdWallet Small Business.
- The partnership will combine upSWOT’s embedded finance tools with NerdWallet Smart Business’ financial guidance.
- upSWOT most recently demoed its technology at FinovateSpring 2023.
White-label embedded finance innovator upSWOT has teamed up with NerdWallet Small Business. The pilot partnership combines upSWOT’s embedded finance tools with NerdWallet Smart Business’ financial guidance to support small businesses.
“As a platform that provides financial guidance to consumers and small and mid-sized businesses, we recognize the unique challenges small business owners face,” NerdWallet Small Business General Manager Brandon McDonough said. “By partnering with upSWOT through this pilot, we will integrate tools and resources that help simplify small business owners’ financial decisions and fuel their growth and success.”
upSWOT leverages data from more than 200 SaaS business applications and banking platforms to provide its clients with personalized business insights. upSWOT’s embedded finance tools work with banking, ecommerce, payroll, marketing, accounting and other subscription-based technologies typically used by small businesses. The insights derived from these sources enable business leaders to see trends and performance across their customer base. This in turn empowers them to make smart decisions to enhance engagement, build loyalty, and reduce churn.
upSWOT CEO Dmitry Norenko praised Nerdwallet Small Business for its commitment to “transform the way financial services are delivered to small businesses” – a commitment shared by upSWOT. “Together, we will provide small business customers with the tools and resources to thrive in today’s competitive business environment,” he said.
Founded in 2019, upSWOT most recently demoed its technology at FinovateSpring earlier this year. The Charlotte, North Carolina-based company announced partnerships with fellow Finovate alums Alkami and Jack Henry in May. This spring, the company announced that it was teaming up with financial data access network Akoya. The partnership with Akoya will link small businesses via secure API to accounts at large U.S. banks. These financial institutions include Bank of America, Wells Fargo, TD Bank, Fidelity Investments, Truist and more.
upSWOT has raised more than $4 million in funding. Common Ocean Ventures and First Southern National Bank are among the company’s investors.