Trustly, the Swedish payments company that began 2014 with a deal to make Groupon easier to use for customers at seven Swedish banks, is closing out the year with a €23 million ($30 million USD) investment courtesy of Bridgepoint Development Capital.
Carl Wilsson, Trustly CEO, said that the investment from Bridgepoint will help fuel the company’s European expansion. Trustly is live in eight European countries, and covers 57 banks representing 67 million consumers. The company currently processes more than seven million payments a year.
“We are delighted to partner with Bridgepoint, who will provide support and financial resources as we continue to grow and innovate,” Wilsson said. A partner at Bridgepoint, Johan Dahlfors, pointed to both the growth of the European online payments market and the B2B, B2C, and P2P-based payment tools developed by Trustly as support for his firm’s investment.
“The business is therefore well positioned in a growing market for online payment solutions,” Dahlfors said. “We look forward to working with the ambitious team to build out its European presence further.”
Trustly develops online and mobile banking payment solutions. The company specializes in enabling direct bank e-Payments, integrating its technology with FI’s existing online banking infrastructure to make paying online as easy as paying in person with cash.
The technology allows the merchant website to be visible throughout the payment process – a boon for both consumers and banks, as far as Trustly is concerned. The platform supports a wide range of authentication methods used by banks, as well, from MobileBankID to SMS codes.
Named one of the fastest growing technology companies in Sweden, Trustly’s recent headlines include the release of its open source, alternative messaging technology, BankAPI in September. In June, Trustly announced a partnership with PayPal to facilitate direct payments for online banking customers in Sweden and Denmark.
Trustly is headquartered in Stockholm, Sweden, and was founded in 2008. See the company’s 2013 FinovateEurope demo of Trustly’s direct, person-to-person bank payment solution here.