Neither a bird, nor a plane … the latest offering from Russian digital bank Tinkoff is its new “super app” – launched his week – which offers functionality to support and enhance the users’ personal financial, leisure, and lifestyle needs.
“The Tinkoff app has evolved into more than a traditional mobile bank, and the latest changes are the culmination of this transformation,” said Tinkoff SVP Arten Yakanov. “The super-app is both our own version of the App Store, with its own mini-app, and the first WeChat-like app in the Russian or any other European financial market, featuring products and services from our partners.”
The app is currently in beta, and will be available “shortly” in version 5.0 for iOS, with an Android version to follow. The technology currently features Tinkoff digital banking and lifestyle services (movies, concerts, restaurants, travel, commerce, sporting events, etc.), and integration with the complete Tinkoff ecosystem of investment, business banking, and insurance services. Users of the app will also benefit from end-to-end integration with Oleg, Tinkoff’s voice assistant.
In a statement, Tinkoff signaled a number of features to be added to the super app, including more retail experiences, food and flower delivery, car sharing, as well as fitness and wellness services. The bank said it has agreements with a number of industry partners to offer customers discounts and cashback via the app.
“Unlike other Russian ecosystems, we decided to blaze a trail of our own,” Yamanov added. “Instead of scooping up businesses, we opted for a win-win solution, attracting the market’s best partners who share Tinkoff’s qualities and values.” Yamanov said one goal would be to expand these partnerships, working with businesses “from Instagram bloggers to Russia’s largest B2C companies.”
Named one of the world’s leading digital banks, Tinkoff demonstrated Stories for Mobile Banking at FinovateEurope 2018. Headquartered in Moscow, Russia, and founded in 2008, the digital bank has more than seven million customers and has been listed on the London Stock Exchange since 2013.