TickerTags, a startup that surfaces market trends before they become news, launched the beta version of its platform for investors last week.

TickerTags charts the number and sentiment of conversations around a brand and other key words to help investors anticipate a rise or fall in the company’s stock price. The TickerTag database holds 350,000 keywords and phrases associated with 8,000 publicly traded companies.

The platform lets users create up to 40 Private Tags, for example, Kate Spade + Love and Michael Kors + Love to help forecast the stock price activity of public handbag companies.

The Dallas-based company, which debuted the platform at FinovateSpring in May, plans to price subscriptions at $30 per month for 40 Private Tags. Right now, it’s letting users track up to 40 tags for free until the end of this year.

The company plans to launch sentiment analysis in a few months and will add trend data from Facebook by the end of this year.