Every month, Compete publishes a list of the 1,000 websites with the most U.S. monthly unique visitors. In January 2011, 43 were financial sites (banking, payments, brokerages, cards, credit reports, lending, or personal finance). Of the 43, 14 were banks (see note 1).
For a little context, Google topped the list with 145 million. The largest banks were similar to Apple (34 mil), Twitter (28 mil), Flickr (21 mil), or Yelp (12 mil).
| Company | Traffic | Type |
| 1. paypal.com | 30 mil | Payments |
| 2. chase.com | 25 | Bank (#1) |
| 3. bankofamerica.com | 24 | Bank (#2) |
| 4. intuit.com | 20 | Personal finance |
| 5. wellsfargo.com | 16 | Bank (#3) |
| 6. capitalone.com | 13 | Bank (#4) |
| 7. citibank.com | 12 | Bank (#5) |
| 8. hrblock.com | 12 | Tax |
| 9. lowermybills.com | 8.5 | Personal finance |
| 10. americanexpress.com | 8.4 | Cards |
| 11. taxactonline.com | 7.7 | Tax |
| 12. discovercard.com | 7.3 | Cards |
| 13. taxact.com | 7.3 | Tax |
| 14. wachovia.com | 6.2 | Bank (#6) |
| 15. fidelity.com | 5.6 | Investments |
| 16. usbank.com | 5.4 | Bank (#7) |
| 17. hsbccreditcard.com | 4.9 | Bank (#8)) |
| 18. netteller.com | 4.5 | Banking services (Jack Henry) |
| 19. pnc.com | 3.9 | Bank (#9) |
| 20. bankrate.com | 3.9 | Personal finance |
| 21. usaa.com | 3.8 | Bank (#10) |
| 22. progressive.com | 3.8 | Insurance |
| 23. creditreport.com | 3.4 | Credit reports |
| 24. allstate.com | 3.4 | Insurance |
| 25. freescore360.com | 3.2 | Credit reports |
| 26. freecreditscore.com | 3.2 | Credit reports |
| 27. turbotax.com | 3.2 | Tax |
| 28. orchardbank.com | 2.8 | Credit cards |
| 29. ingdirect.com | 2.7 | Bank (#11) |
| 30. hrsaccount.com | 2.7 | Credit cards (HSBC) |
| 31. salliemae.com | 2.7 | Student loans |
| 32. statefarm.com | 2.6 | Insurance |
| 33. mycheckfree.com | 2.6 | Payments |
| 34. suntrust.com | 2.4 | Bank (#12) |
| 35. vanguard.com | 2.3 | Investments |
| 36. speedpay.com | 2.2 | Payments (Western Union) |
| 37. regions.com | 2.2 | Bank (#13) |
| 38. tdbank.com | 2.1 | Bank (#14) |
| 39. sharebuilder.com | 2.0 | Investments |
| 40. bbt.com | 2.0 | Bank (#15) |
| 41. gemoney.com | 2.0 | Lending |
| 42. annualcreditreport.com | 2.0 | Credit reports |
| 43. bbandt.com | 1.9 | Bank (#16) |
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Note:
1. There are 16 bank URLs in the top 1,000, but wachovia.com is part of Wells Fargo. And bbt.com and bbandt.com are both BB&T Bank.