“The Swipely loyalty platform offers merchants an easy way to create dynamic, customized rewards programs linked to their customers’ existing credit or debit cards. The Swipely merchant portal gives participating merchants unprecedented insights into customer shopping behavior and offers a powerful way to segment and engage with customers based on RFM (recency, frequency, monetary value) profiles. Consumers use Swipely to discover, track and earn cash-back rewards at their favorite places to shop.”