Shasta Ventures led the financing round. Joining them were current investors First Round Capital, Greylock Partners, and Index Ventures.
Swipely plans to use the $12 million in new capital to help finance growth nationwide, as well as building the network of merchants who use their payment marketing technology. This latest round of funding brings the company’s total to more than $20 million.
Some additional metrics:
- Manages more than $700 million in annual sales.
- Maintains service to merchants in 130 cities and towns in the U.S.
- Provides consumer behavior analytics on more than 2 million customers
Swipely targets merchants with more than $30,000 in monthly credit card sales.
Founded in 2009 and headquartered in Providence, Rhode Island, Swipely launched its Payment Marketing solution in 2012. The company earned a spot on Forbes’ list of “America’s Most Promising Companies” and was named one of the “Best Places to Work in Rhode Island” by Providence Business News.
Swipely was among the companies to debut its technology at FinovateSpring 2012. See its demo here.