Shasta Ventures led the financing round. Joining them were current investors First Round Capital, Greylock Partners, and Index Ventures.
Swipely plans to use the $12 million in new capital to help finance growth nationwide, as well as building the network of merchants who use their payment marketing technology. This latest round of funding brings the company’s total to more than $20 million.
- Manages more than $700 million in annual sales.
- Maintains service to merchants in 130 cities and towns in the U.S.
- Provides consumer behavior analytics on more than 2 million customers