Marketing analytics provider Sparkroom was acquired by performance marketing company Digital Media Solutions (DMS) today.
Sparkroom will merge with the DMS team and by combining forces, Sparkroom will expand into new verticals and will add a host of resources to its solutions:
- Enrollment management
- Operational consulting
- Brand strategy and development
- Creative services
- Website development
- Media planning and buying
Sparkroom will retain its autonomy and will continue to operate out of its Paramus, NJ and Toronto, ON locations. As a part of the transition, the company has brought on Marcelo Parravicini as its new CMO.
The Toronto-based company offers marketing services such as SEO, advertising, compliance monitoring, and more. The company also creates software to help companies in a range of industries to analyze marketing efforts and automate performance.
Sparkroom debuted Lead IQ at FinovateSpring 2008.