Small business loyalty rewards platform,Swipely, released a tool called Main Street Marketing Manager today.

The tool uses customer spending data to design direct email marketing campaigns that aim to bring repeat customers and win back lost customers.

Because merchants are not required to use additional hardware or software and consumers can pay as they normally would, its easy for small businesses to implement. Swipely is available in Boston, New York, Providence, and San Francisco.

To learn more about Swipely, watch its FinovateFall 2011 demo and come to FinovateSpring in San Francisco May 8-9 to see its latest innovation.