This post is part of our live coverage of FinovateAsia 2013.
Our next presenter is Serverside Group, demoing their AllAboutMe Facebook app.
“Serverside’s Facebook app is a great way for banks to form meaningful conversations with their cardholders. This dynamic app allows customers to design their own personalized card by uploading a picture from one of their Facebook galleries. When they are satisfied with their design, they submit it and, once approved, it will be posted on their wall showing off their new card design to all their friends.
Everything to do with Card Customization brings Banks to a new level. From banks posting on their own wall to card holders sharing their own design with friends, card customization on Facebook is proving to be one of the most effective ways for banks to use social media, engage customers and to help drive positive viral marketing.”
Presenting James Barclay (SVP, Asia)
Product Launch: September 2013
Metrics: Serverside Group Limited is based in the UK and now has 100% owned subsidiaries in the US and New Zealand. In 2012, Gemalto NV became a full owner and as of 2013 the company has grown to 50+ employees globally.
Product distribution strategy: Direct to Business (B2B)
HQ: London, England
Founded: 2003
Website: serversidegroup.com
Twitter: @ServersideGroup