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SelfScore’s Consumer Analytics Solution Introduces “Scoring as a Service”


This post is part of our live coverage of FinovateFall 2014.

Our next presenter is SelfScorewith its “scoring as a service” and “data as a service” approach to measuring consumers in better ways using more information.

“ is a consumer analytics service that uses a proprietary algorithm to combine online profiles, phone, and sensor data, psychometric questions, and 360 degree feedback from one’s network to provide insights to users and contextual information to businesses. We believe that with new advances in the social web and smartphones, it is now possible to attain a complete, timely and accurate picture of consumer behavior that benefits both consumers and businesses.”
Presenting: Kalpesh Kapadia (CEO & Co-Founder)
Product Launch: September 2014
Metrics: Privately funded just under $1M with a team of 8 experts, each with 10-20 years of industry experience ranging from financial services (VISA, Capital One) to tech giants (Amazon, Microsoft, VMware, Google, LinkedIn) to US military (US Cyber Command) and government (US Treasury, Consumer Finance Protection Board) to academia (Stanford and CMU PhD data scientists), currently have a working product undergoing a private beta
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed
HQ: Palo Alto, CA
Founded: January 2012
Twitter: @selfscore