Data insights startup Segmint has agreed to power analytics capabilities for Austin, TX-based Buzz Points. Specifically, Ohio’s Segmint will enable Buzz Points to help its clients to build marketing segments based on cardholders’ buying behavior.

“The ability to identify customers with a strong probability of action in combination with a strong call to action like rewards is a marketer’s dream,” said Dwayne Spradlin, Buzz Points CEO. “We’re excited to find strategic partners like Segmint that help us continue to offer robust platform solution with an even greater ROI for our clients.”

Founded in 2007, Segmint leverages the raw, unstructured data from banks’ consumer transactions to form marketing insights that lead to customer acquisition, cross-selling, and more efficient marketing techniques.

The company’s products include Merchant Payment Cleansing, a tool that decodes merchants’ cryptic transaction data descriptions; Transaction Analytics, which cleans and categorizes data to make it useful for marketers; and Data-Driven Marketing Platform, an all-in-one tool to help non-technical marketers create, deliver, and monitor campaigns.

Segmint, which demoed at FinovateFall 2012, was founded by John Cale, Nate Shahan, and Rob Heiser, who serves as CEO. The company has raised $30 million.