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SaveUp Launches Pilot Program at 20 Credit Unions

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San Francisco-based SaveUp announced today that it will launch a pilot of its rewards platform, a program that incents users to save more by enticing them with prizes and a jackpot, at 20 credit unions in 15 states to gauge how effectively the prizes and rewards motivate users to save.

The 20 credit unions, with 1.2 million combined accounts, will provide their members a tailored version of SaveUp for free to increase deposits and enhance customer relationships.

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The Filene Research Institute has been contracted to monitor usage and feedback, and compile results.

To learn more about SaveUp, come to FinovateSpring 2012 next month and see its live demo.