- Continuous product design platform company Quantum Metric launched its Atlas solution this week.
- Atlas provides enterprises with a library of pre-built industry guides to help them turn digital opportunities into new products and solutions for customers.
- Quantum Metric won Best of Show in its Finovate debut at FinovateEurope n 2021.
Quantum Metric, the continuous product design platform company that won Best of Show in its Finovate debut in 2021, unveiled its latest solution this week. The Colorado Springs, Colorado-based firm announced the launch of Atlas, a structured and accelerated solution to help organizations respond to “critical business questions” with “outcome-driven insights.” Atlas provides companies with a comprehensive library of pre-built industry guides that give businesses a tailored set of dashboards, metrics, anomaly detection, and alerts, providing them with a stepwise approach to improving digital use cases.
“Organizations consistently struggle to know if their teams are asking the right business questions and working hard to drive their experience forward to the benefit of both their business and their customer,” Quantum Metric CEO Mario Ciabarra said. “With Atlas, we are empowering every member of digital teams to focus on what matters most, winning the hearts of their customers.” Ciabarra called the launch “a defining day” for the company.
Quantum Metric helps enterprises negotiate the distance between recognizing new digital opportunities and turning those opportunities into revenue-generating, customer-engaging products and services. The company estimates that the average enterprise “leaves up to $220 million on the table per year in inefficiencies” and suggests that, by using Atlas, these companies can boost efficiency by up to 90%. “Atlas completely reimagines what we know about building and optimizing digital experiences today,” Ciabarra said.
At present, the Atlas library consists of 90 guides, and includes customized use cases for verticals such as consumer banking, insurance, telecommunications, travel, and retail. Quantum Metric indicated that it will offer cross-industry guides to common digital use cases in the future.
Founded in 2015, Quantum Metric offers businesses a way to recognize customer needs, quantify the financial impact, and assess priorities based on both customer impact and meeting business objectives. The launch of Atlas comes just days after Quantum Metric announced a year of “record-breaking” growth, including a 98% customer retention rate and customer base growth of 41%. The company today captures experiences from 40% of the world’s Internet users and offers insights from more than four billion user sessions each month. Quantum Metric includes 20% of the Fortune 500 among its customers.