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Q2 Acquires Social Money in $10 Million Deal


Q2 Holdings just got social.

The virtual banking solution provider today announced it will acquire fellow Finvoate alum Social Money for $10.6 million. Q2’s President and CEO Matt Flake said the “strategic” acquisition will help its customers “expand their reach, grow market share, and engage account holders.”

Formerly known as Smarty Pig, Social Money helps financial services companies better engage their customers by offering them savings solutions such as GoalSaver, a customized, goal-directed and bank-audited saving system. Founded in 2007 and headquartered in West Des Moines, Iowa, Social Money is geared toward millennials and gen-Y consumers, a point underscored by Flake. “The digital banking experience matters when it comes to reaching millennials and retaining existing account holders,” he said, adding that Q2 is committed to serving the “increasingly digital modern consumer.”

Social Money CEO Scott McCormack demonstrated GoalSaver at FinovateSpring 2012.

The Social Money acquisition is the second for Q2 in 2015. In July, Q2 Holdings acquired anti-fraud, risk-management specialist Centrix Solutions for $20 million. Q2 is still studying how it will integrate Social Money’s portfolio into its offerings, saying it plans to provide a “rebranded suite of Social Money technologies” in 2016. For its part, Social Money sees the acquisition as an opportunity to continue helping community banks and credit unions “establish direct-to-digital capabilities in the future,” according to CTO Adam Anderson.

Q2’s solutions are used in more than 275 community banks and credit unions. At their Finovate debut, FinovateSpring 2011, Q2 demoed its risk and fraud analytics technology. Headquartered in Austin, Texas, Q2 Holdings was founded in 2005.