This post is part of our live coverage of FinovateFall 2014.
PayItSimple debuted its solution that gives consumers increased purchasing options while increasing sales for merchants:
“PayItSimple enables shoppers to divide the total cost of their purchases charged on their existing credit card across as many months as they choose and the merchant offers. Customers do not incur any fees or interest charges. There is no need to complete a credit application or qualify for a new credit line. There is no fine print or hidden costs.”
Presenting: Alon Feit, CFO & Co-Founder and Stacy Fassberg, All Things Marketing or VP, Marketing
Product Launch: June 2014
Metrics: 12 employees, $4.3M raised to date from private seed investors
Product distribution strategy: Via existing channels for credit card acquiring, Acquirers, ISOs, Gateways, Direct Business to Business (B2B), mainly to big enterprises