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Pay2You from Delta Bank Empowers Payments to Anyone in Your Address Book

DeltaBank_logo_high-res.jpgThis post is part of our live coverage of FinovateEurope 2015.

Our next presenter is Delta Bank, a Ukranian universal bank demoing its P2P payment solution.
Pay2You is a service for sending money to any contact from your address book. It is very simple: You choose the recipient of payment from your phone book, input your card details and the sum, then push “send money” and the recipient receives the SMS with the transfer-security code.
Then the recipient just enters any of their card numbers, along with the security code, and the money instantly proceeds to their account. The process of sending a transfer takes no longer than 10 seconds.
The service can be enjoyed on the website, mobile app, or directly from Facebook.
Presenters: Head of R & D Dept., Stanislav Ostrovskyi; Head of Innovation Dept., Denis Vorobiov
 
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Product launch: September 2014
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)
HQ: Kyiv, Ukraine
Metrics: Fourth largest Ukranian bank; $4 billion USD in assets; 6,000 employees; 5 million clients