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Out of the Inbox: Repossessed Vehicle Auction Announcement

By Jim Bruene Posted on December 29, 2011
Categories: Account opening, Email Samples, Loans & Credit

image As a semi-reformed eBay addict, anything with auction in the title still grabs my attention. And of the thousands of emails I get from banks every year, I believe this one from Ohio Valley Bank is the first ever for a vehicle auction. 

If you are selling off repos and REOs, you should let your customers get on a mail list announcing them. You could even turn it into a membership benefit, giving customers first crack at the deals and/or providing preferential financing.

Ohio Valley offers preapproved auction financing for its repo sales. A good move, although its landing page and online app could use a facelift (see second and third screenshots).

—————————

Ohio Valley Bank email announcing vehicle auction (link; received 29 Dec 2011; 6:35 AM Pacific)
Note: I am not a customer of the bank, but anyone can sign up for its emails.

Email from Ohio Valley Bank announcing its next vehicle auction

Landing page for auction financing (link)

Landing page for auction financing

One-page online loan app (click to enlarge; link)

image 

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Note: Ohio Valley Bank has a prominent link on its homepage to its holiday hours, a nice touch (see picture upper right).

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