Indiegogo has turned to identity verification specialist Onfido to help keep its crowdfunding platform fraud-free. Onfido’s technology leverages artificial intelligence and machine learning to verify new users when they sign up, making it easy for Indiegogo to quickly onboard new campaigners to its platform.
“Building trust in our community is a top priority at Indiegogo, and Onfido helps us achieve that,” Head of Trust and Safety at Indiegogo Kerry Baker said. “By ensuring we keep fraudsters off our platform, not only can we avoid hefty non-compliance fines, but our users also have more faith that their money is going to the causes and innovations they really believe in.”
Fortunately, adding these fraud protections will not increase friction for users of the Indiegogo platform. Campaigners currently use a selfie and a photo of their identity document as part of the onboarding process. With this newly-announced partnership, Onfido will check those identity documents for authenticity and match the image on the document to the user’s face.
The growth in crowdfunding has been dramatic, with $4 billion pledged via crowdfunding in 2018 and millions of international users accessing the Indiegogo platform every month. This – and the fear of repetitional risk from fraudulent activity – helped drive the company’s decision to make significant enhancements to secure the platform and keep fraud at a minimum.
“In an online world where we no longer meet face to face, it’s difficult for businesses to know if customers are who they claim to be – and how to create a secure community for their users,” Onfido co-founder and CEO Husayn Kassai said. He added that identity verification is instrumental in helping businesses meet this challenge and that Onfido was “proud to be working with Indiegogo as they build towards fraud-free crowdfunding.”
Onfido demonstrated the Facial Check with Video feature of its identity verification SDK at FinovateEurope 2018. Earlier this month, the company announced that it was working with Volopa to help the international payment solution provider improve the security of its customer onboarding process. This summer alone, Onfido partnered with international remittance firm, TransferGo, teamed up with Claim Technology, and announced that it would help provide identity verification for Zoomcar, India’s largest ride sharing company.
Founded in 2012 and headquartered in London, U.K., Onfido has raised more than $60 million in funding. See the company’s latest technology at FinovateFall in New York next week.