Seth Godin is a true marketing guru. And unlike some authors, he also practices what he preaches.
Case in point: At 10:49 AM Eastern today, he announced via post on his blog that he was selling a special boxed set of five of his books (here):
- Limit one per customer
- 800 total sets, with no more to be printed ever
- Price = $64 + $10 shipping
- Payment via PayPal only.
By 1 PM, when I ordered, only 176 remained. By the time I returned from this afternoon’s BAI Retail Delivery program, they were all gone (note 1).
And of course, I received a clever thank-you note from Mr. Godin a few hours later (see below).
Relevance to Netbankers: This doesn’t really have anything to do with financial services other than being one more bit of evidence of PayPal’s ubiquity online. This is just a great example of how to create retail excitement with a combination of clear value, simple check-out process, a nice webpage (see screenshot below), and a blog entry. It’s more challenging to do it in financial services, but it is possible.
Seth Godin’s webpage sold a limited-edition box set for a few hours (link, 3 Nov. 2009)
Thank-you email (three hours after purchase)
Apparently, part one in a series
Note: If you must have it, there’s one up for auction on eBay. Starting price $1.