London-based Nutmeg, a startup that provides private investment management services to the public, launched out of private beta yesterday.

With a minimum investment of £1,000 ($1,613), U.K. residents over the age of 18 can use Nutmeg’s platform to help them choose the best portfolio balance. According to the Wall Street Journal blog:

“Users joining the service complete a financial profile including assets, income and expenditure, as well as a financial personality profile. For each fund a user sets a target sum to be raised, when they need it, how much, and how often, they want to invest, and the level of risk they are prepared to take.”

All funds are held by The Bank of New York Mellon.

To learn more about Nutmeg, watch its FinovateEurope 2012 demo.