“NICE Mobile Reach complements mobile banking by intelligently bridging self-service and assisted-service, creating a service experience that is as smart as customers’ devices.  The solution provides the following:

• ENGAGE: Understanding customer intents in real-time, and recommending to them – just at the right time and if relevant – the next step for fulfilling their needs.

• CONNECT: When needed, seamlessly connecting the customer directly to the right agent, bypassing the IVR and transferring the context from the mobile device to the agent desktop.

• COLLABORATE: Expanding customer interactions with agents beyond verbal discussions using multimedia collaboration tools, such as sending text, images, and documents.

• FEEDBACK: Once the service interaction is done, presenting a survey to the customer as a natural step of the interaction.

Result for the customer: Ultimate customer experience – as personalized, relevant, and as effective as possible.

Result for the enterprise: Boost in business results, reduced service costs, and higher mobile adoption.”