There is technology that turns reams of data into natural language reports that are virtually indistinguishable from copy produced by human analysts. And I’ve always felt as if it was some of the most underappreciated technology in fintech.
The new free app from Narrative Science may go some way toward helping change that.
from Narrative Science takes data from Google Analytics and translates it into natural language reports for website owners. The technology is powered by Narrative Science’s Quill platform, which the company demoed at FinovateFall 2013
in New York.
In the words of Narrative Science CEO Stuart Frankel, the technology makes it possible for website users of all kinds to maximize their ability to gather meaningful business intel on their website’s performance. “Quill provides instant analysis in the form of easy-to-read, written reports that empower people to do their jobs better,” he said.
“(It) is a powerful way for any Google Analytics user to experience the speed, scale, and personalization made possible with artificial intelligence.”
Quill Engage processes a number of key metrics and trends from Google Analytics data. This includes content engagement, web traffic, referrals, results of paid search, and audience segmentation.
Narrative Science’s products have been deployed in a number of industries, including financial services, insurance, and marketing. The company was founded in January 2010, and is headquartered in Chicago, Illinois.