Digital customer acquisition technology innovator Avoka has raised $12 million (16 million AUD) in equity funding in a round managed by Moelis Australia. Investors included both existing and professional backers, and the company says the funds will be used to support growth plans already underway in Australia, North America, and Europe. “Our planned pace of growth continues across all three of our target geographies,” Avoka founder and CEO Phil Copeland said, “and this financing allows us to maintain an aggressive expansion in our technology, sales, partner and customer success organizations.”
Avoka added in a statement that the company plans also to “focus on investment and hiring to support current and projected customers.” This includes a plan to boost staff numbers by 50% by the end of the current fiscal year. This week’s funding, which echoes a similar investment from last summer, takes Avoka’s total capital to more than $24 million.
Founded in 2002 and headquartered in Denver, Colorado, Avoka most recently demonstrated its technology at FinovateEurope 2017. Hali Khan, Director of Business Development, showed how Transact Insights, a new module of Avoka’s Transact 5 platform, gives businesses the insights and analytics necessary to ensure optimization of the account opening experience. With regard to digital account opening, for example, Transact Insights reveals areas of abandonment, frequent error, as well as where users are spending the most time in order to help business analysts make specific changes and improvements.
Avoka provides solutions for a variety of industries within financial services, including retail, business, and commercial banking, wealth management, superannuation, and insurance. The company, a multiple Finovate Best of Show award-winner, includes five of the top 10 banks in Australia, four of Europe’s 10 leading banks, and eight of the top 50 banks in the United States among its customers.
In August, Avoka announced record growth for a second year in a row and in June, the company introduced its CX Design for Banking offering to help FIs decrease application abandonment and boost conversion rates. Last month, Deloitte recognized Avoka’s 1.76x revenue growth over the past three years, adding the firm to its Technology Fast 50 roster.