I’m not sure if this is normal or not, but I enjoy the process of updating the 100-some apps on my iPhone. I’m always interested in what’s changed and how the company communicates the new info to users. I’ve noted before that banks aren’t good at leveraging this customer touchpoint, but they are getting better.
In the latest round of app updates, I noticed a nice improvement from USAA (see inset; note 1). Instead of automatically logging you off whenever you move out of the app, say to take a call or fire off a text, the bank provides the option of staying logged in for up to 20 minutes.
Sure, there’s a tiny risk that if you were to lose your phone or loan it to someone during that time, they could get into your account. But your average smartphone thief is unlikely to click on the USAA button during those first 20 minutes. And even if they did, it’s unlikely they could do much with the info.
Bottom line: I want this option on all my banking apps.
1. This iPhone update (v. 4.0) was pushed out, 8 Nov 2011
2. For more on mobile banking, see our subscription publication, Online Banking Report.